Digital Marketing ,Virtual Branding

Is SEO dead?

Google is the most used search engine on the Internet:

• Daily, there are more than five billion searches.
• 2/3 of all searches use Google.
• >50 billion web pages are indexed by them.

Its mission is to give users the best content that’s available on the Web every time.

Why does everyone want to be on page 1?

Money

If you’re ranked high in the results, then people will click on your site, instead of someone else’s, and then you’ll stand the best chance of making a sale.

But, wherever money is involved, there are good guys and a lot of bad ones.

The good ones play by Google’s rules, which benefit everyone. Users get great content; the best web sites get the rankings, and those who own the best sites make the sales.

The bad guys (a.k.a. black hats) – spammers, disguised as optimizers, make their own rules. They want the rankings, without providing the content.

Let’s look at some examples.

Keywords

One of the early things that Google looked for in good sites were keywords. They reasoned that the best content would have them. The black hats learned to stuff their sites with those words, sometimes using white-coloured font in order to hide them from people who were searching for meaningful information.

There was keyword density, the relationship between the number of times it occurred and the total number of words in the content. Black hats packed in as many of those as they could.

I remember trying to tell someone that content was for the people who read it; not the search engines that were looking for it. Google doesn’t buy your products; people do.

Meta-tags

Meta-tags were another factor that Google took into consideration. Black hats led the charge by putting what amounted to a vocabulary list into their code.

Backlinks

Then we had backlinks. Backlink farms were created. Thousands of links could be bought if the price was right.

Anchor-text

This led to anchor text stuffing, which amount to a kind of mutual admiration society: one site linking to another, which then linked to it.

In 2012, the Panda, Penguin, and EMD updates put an end to most of the abuse of the ranking system that Google was using.

Panda attacked sites with low-quality or duplicate content.

Penguin went after sites that had inbound links that were unrelated to the site.

And EMD, exact match domains, rewarded those whose domain names matched the purpose of the site.

How to optimise

How do you optimize your web site? Just follow these two rules:

1. Provide high-quality content≤/p>They will have keyword phrases, but they will give those who are looking for information exactly what they want, fulfilling Google’s mission.
2. It will have backlinks from other websites that fulfill No. 1.

Is SEO Dead?

Not at all.

Websites with high-quality content attract visitors. And because people can be expected to find the sites that give them the information they want, Google rewards those sites with high rankings.