Content Marketing Strategy

Content Marketing Strategy

The art of persuasion redefined.

  Create & deliver content at the right time to influence your customers decision.

In today`s market,buyers are in control.They move around and explore different avenues to find what they want.They compare and learn about the choices and options available to them.It is estimated that some 70% conduct most of their research online before a purchase.Relevant and informative content during this vital stage puts you on the short list.

The key to delivering the right content at the right time starts with an understanding of your buyers journey.A clear vision of the type of information your customers wants at any given stage and provide this in different formats to inform & educate them is critical to a successful marketing strategy.

Industry News

Up-to-date industry related posts that inform, educate and entertain readers leading to an increase in social media engagement, improve your online reputation and gain credibility.

Case Studies

Case studies help you to tell your story from previous customers prospective and are extremely powerful and persuasive in your customers buying process.

Product Reviews

Product reviews provided they are done right can help and seamlessly influence your potential customer in their journey to their decision stage.

Facts & Stats

Save your buyers time.Research and publish all the facts and statistics available on your products or services.Let them hear it from you and they are likely to see you as the authority on the subject.

News Releases

Getting coverage in influential publications creates a secondary level of trust and helps to drive your message forward and guides them towards the decision making phase.


"Ultimate" guides with genuine insider information is very effective.This  published in the form of an E-book and sometimes offered in exchange for an E-mail is a good start.

Customers are increasingly tuned off by in your face "buy now" or "we are the best" forms of vulgar advertising for the want of a better word.They want information and not just any information.They actively look for well written and factual content which is also loved by Google too so your website ranking will certainly benefit by it.

Effective Copyrighting

Buyers journey includes a number of stages starting with the discovery process.They learn about the options available and move to the second stage or the consideration phase. They proceed to the decision stage based on the type of informative content consumed.Retaining these buyers  LTV ( Life Time Value ) is part of this journey.

 Design Considerations

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Hello .Tell us about your project,timeline & budget.We are straightforward with our abilities & pricing.Knowing where you`re coming from helps us hit the target.