Quantity Vs Quality
This is largely dependent on your goal. PPC brings an immediate flood of traffic (optimised set up of a PPC campaign is crucial at this stage) whereas SEO promotes a more longer term relationship with your client base and is intended to create trust and authority in your field over a much longer period.
In summary, each approach is not a simple choice and offer their own separate benefits and value. The correct choice depends on your circumstance and objectives of your campaign.
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