Why Do You Need E-Commerce Marketing?   What is e-commerce marketing? Before we can understand e-commerce marketing, we must define some other terms. Commerce is simply the buying and selling of goods and services. These transactions can take place almost anywhere – in shops, petrol stations, and pubs, to name a few. E-commerce moves this […]

Social Media Optimisation   Social media optimisation (SMO) is the twin of search engine optimisation and is a relatively recent development in the online world. Although the term was introduced several years ago, it has taken some time for internet marketers to figure out how to monetise it. That’s probably due in large measure to the […]

Is SEO dead?   Google is the most used search engine on the Internet: Daily, there are more than five billion searches. 2/3 of all searches use Google. >50 billion web pages are indexed by them. Its mission is to give users the best content that’s available on the Web every time. Why does everyone […]