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Where is the internet going?

What Web-based businesses can do to remain competitive


Where is the internet going & how to remain competitive: It’s hard to believe, but the Internet has been with us for over 20 years, and people have been creating online businesses ever since. As more of them, the number of potential customers will continue to grow.

But, where is the Internet going, and what must Web-based businesses do in order to remain competitive?

In this article, I’ll discuss five directions.

1. Social media

According to the Huffington Post, some 2 billion people use Facebook every month, 500 million tweets are posted every day, and Pinterest is growing faster than any other social media site ever.

Forbes reports that Facebook has more than one billion members and is still growing, but their stock has lost nearly a third of its value since its IPO in 2012. And they face the problem as thousands of other social media sites: How can they be monetized?

In the next few years, marketers will overcome this problem. The market is just too big to ignore it.

2. Online businesses

The number of online businesses will grow faster than those offline. The volatility of world economies will drive people to find ways to stabilise their incomes. Since they’re already using the Internet every day to stay in touch with friends or find something to do in their spare time, many also believe that an online business makes perfect sense.

In addition, those whose businesses that are based offline increasingly will look for ways to market themselves online.

3. Education

Open-source education will continue to grow.

Operating expenses at universities have outstripped traditional resources in many cases, and students are migrating in droves to the online educational experiences that are becoming increasingly available to them.

Online studies used to be seen as inferior to traditional bricks-and-mortar institutions. This view is still common in certain circles because students cannot interact directly with their professors in most cases. And that’s because both teaching is delivered and learning is received asynchronously. Lecturers can put the material to be read and discussed online at one time, and students can respond to it at another. In other words, neither of them is likely to be in the online classroom at the same time.

4. Bandwidth will increase

Not many who read this article will remember when the baud rate (an old fashioned term for bandwidth speed) was 9600 megabytes per second. When it increased to 14,400, everyone hailed it as a major step forward.

Nowadays, we complain when we can’t get at least 10 gigabytes per second.

As fibre-optics replaces the old telephone lines, bandwidth speeds will increase dramatically. But then, they’ll need to as websites gain more functionality.

5. Mobile marketing will become the norm

The demand for smartphones has never been higher. In the autumn of 2012, Apple sold five million iPhones in three days, according to the Guardian. And that’s just one brand.

Mobile phones and that number is multiplying rapidly into 2018

So there you have it: five trends to anticipate on the Web in the next few years.

Watch this space.

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