Understanding Pay –Per-Click Advertising – What Is It and How It Works Do you see those advertisements appearing on the side of search results each time you search on Google and in other search engines? Those are PPC or Pay-Per-Click ads, a kind of advertising popular today. The truth about online marketing is that in […]
Category: <span>Online marketing</span>
Paid Traffic Versus Organic Traffic – Which is a Better Investment?
Paid Traffic Versus Organic Traffic – Which is a Better Investment? If you are like most people, then there is only one place you go to when searching for answers online – Google. As the biggest search engine today, Google represents two valuable traffic sources that marketers can get the traffic and leads they need. […]
How to find customers that are looking for you right now.
How to find customers that are looking for you right now! How to find customers that are looking for you right now: One of the most effective ways to market your products is to do so to a list of hungry prospects. That’s because those who has been willing to give you their contact details […]
Where is the internet going?
Where is the internet going? What Web-based businesses can do to remain competitive Where is the internet going & how to remain competitive: It’s hard to believe, but the Internet has been with us for over 20 years, and people have been creating online businesses ever since. As more of them, the number of […]
How to Create Websites That Convert
How to Create Websites That Convert Let me ask you something: Do you rely on an analytical statistics to tell you where people spend time on your website? If so, then you must know that that tells you nothing about what they looked at. It only tells you the pages they visited. You can’t […]
Why Do You Need E-Commerce Marketing?
Why Do You Need E-Commerce Marketing? What is e-commerce marketing? Before we can understand e-commerce marketing, we must define some other terms. Commerce is simply the buying and selling of goods and services. These transactions can take place almost anywhere – in shops, petrol stations, and pubs, to name a few. E-commerce moves this […]
The Secrets to Writing Good Sales Copy
The Secrets to Writing Good Sales Copy Of all the content that is created online, the sales copy is probably the most important. And that’s probably because it is the means through which visitors are converted to buyers. Sales copy that doesn’t convert consist of words that may be nice to read, but don’t […]
Social Media Optimisation
Social Media Optimisation Social media optimisation (SMO) is the twin of search engine optimisation and is a relatively recent development in the online world. Although the term was introduced several years ago, it has taken some time for internet marketers to figure out how to monetise it. That’s probably due in large measure to the […]
Is SEO dead?
Is SEO dead? Google is the most used search engine on the Internet: Daily, there are more than five billion searches. 2/3 of all searches use Google. >50 billion web pages are indexed by them. Its mission is to give users the best content that’s available on the Web every time. Why does everyone […]